What is the current development prospect of the art training industry?

The scale of China's art education industry is growing steadily

Quality education attaches great importance to people's ideological and moral quality, ability training, personality development, physical health and mental health education. In quality education, art education has become an important part. In recent years, the state has introduced a number of supporting policies for the development of art education. Since the General Office of the State Council issued the first opinions on comprehensively strengthening and improving school aesthetic education since the founding of New China in 2015, my country's school aesthetic education teaching reform, school aesthetic education The construction of teaching staff, school aesthetic education facilities and facilities, and evaluation mechanisms have all made great progress. In July 2019, the State Council issued the "Opinions on Deepening the Reform of Education and Teaching to Comprehensively Improve the Quality of Compulsory Education" which clearly stated that music, art, calligraphy and other courses should be strictly implemented and art-specific courses should be established based on local culture.

As the policy environment continues to be favorable, many parents in our country are paying more and more attention to art education year by year. According to parent help survey data, art courses account for 71.78% of the quality education courses parents choose for their children, becoming the most popular type of quality education. At the same time, among art education projects, the proportion of art education reached 44.72%, ranking second in the type of art education that parents want their children to receive.

According to data from the China Art College Entrance Examination Network, the number of people taking the Art Joint Entrance Examination in my country from 2012 to 2018 showed a fluctuating development trend. But overall, the number of reference people is above 450,000, which is at a relatively high level. For the art education industry, this is a stable source of industry income. With the liberalization of the country’s two-child policy, the number of people of college-age examination age in our country will gradually increase, and the demand side of the industry will gradually increase. Taken together, my country's art education market has broad user demands and the industry has broad room for development.

Driven by favorable art education policies and market user demands, my country's art education industry has developed rapidly. As of 2018, the market size of my country's art education industry has reached 116.6 billion yuan, a year-on-year increase of 12.3%. As the living standards of residents in our country improve year by year and the urbanization rate increases, parents in third- and fourth-tier cities in my country are gradually becoming more accepting of art education and training. The art education industry will continue to maintain a steady growth trend. It is expected that by 2020, my country’s The market size of the art education market will reach about 150 billion yuan.

Online art education is the general trend

At this stage, the business models of my country’s art education market are mainly offline and online. Due to the particularity of art, offline teaching in the art education industry is still the main form of industry development. At present, most of my country's larger offline art education institutions adopt the direct operation + franchise model. Regional central cities mainly operate directly, and at the same time, they penetrate into third- and fourth-tier cities through the franchise model.

In recent years, with the continuous upgrading of online education technology, scientific and technological progress has made online art education that requires sophisticated scenes a general trend. The online art education market is developing rapidly with the help of capital, user consumption willingness and technological upgrades. According to data from IT Juzi, from 2016 to 2019, my country’s representative online education companies (Hua La La and Hua La La) have received hundreds of millions of yuan in financing. Among them, Mei Bao received financing from Tencent and Lanchi in June 2019. Investment amount of US$40 million from venture capital and other investors. Qianzhan believes that with the help of capital and the improvement of online education technology, my country's online art education industry will become the future development trend of the art education industry.

The above data comes from the "Market Forecast and Investment Strategic Planning Analysis Report of China's Education and Training Industry" by the Qianzhan Industry Research Institute.