Using these four methods to name your mini program may save you tens of thousands in promotion fees!

Although the name is just a simple symbol, the value and meaning presented to the outside world are of great significance.

During the past website building period, there was a saying that "the domain name is more important than the boss", which shows that everyone attaches great importance to the company name. Similarly, the selection of WeChat applet names has important commercial significance for merchants and enterprises.

The name of a mini program often determines the user's first impression. It is particularly important to choose a mini program name that is both easy to remember and fits the characteristics of the company.

Whether you are registering a name or selecting keywords, you must have your own unique characteristics and be one step ahead of your peers. Otherwise, if you are snatched away, it will be equivalent to giving up a good position and watching the dividends fall. Other people's pockets.

So how to choose the name of the mini program? How to choose keywords? This has to be extracted from the official rules of WeChat. Let’s clarify the naming logic of the mini program together.

Mini Program Naming Rules

1. Mini Program Name Settings

1. The Mini Program name can be composed of Chinese, numbers, English, symbols ("+") composition. The length is between 4-30 characters, and one Chinese character is 2 characters.

2. The name of the mini program must not be the same as the existing subscription account and service account on the public platform. If a duplicate name is prompted, the name needs to be changed for setting.

2. How to rename the Mini Program

Modify the path: Log in to [WeChat Public Platform Mini Program] > [Settings] > [Basic Information] > [Mini Program Name] > [Modify] .

After passing the administrator's scan code verification, you can enter the modification page. When the modified name hits the protected word, further review is required before the modification can be successful. After the name is modified successfully, the original name will be released immediately.

3. Mini program keyword search priority and weight

The mini program keyword search priority is: keywords hit by name > keywords hit by introduction > promotion keywords. In addition, the ranking rules and weight ratio of search are as follows:

1. Mini program online time: the earlier it is online, the greater the advantage and the more exposures (5%)

2. The more exact matching keywords appear in the promotion keywords, the higher the ranking will be (10%)

3. If the keyword appears once in the name, and the shorter the overall name is, the higher the ranking will be. Top (35%)

4. The more users use the WeChat mini program, the higher the ranking (50%)

Things to note when naming mini programs

1. Duplicate name processing:

1. Mini programs and official accounts of the same subject can have the same name. If the modified name is suspected of hitting a protected word, the review time will be within 7 working days.

2. Number of name changes

If the name of the mini program is changed more than twice before it is launched, and if you want to change the name again, you need to wait until the mini program is released before going for WeChat authentication. There will be a name change entrance during the authentication process; if the mini program is not released, there will be no name change entrance even if the mini program goes to WeChat for authentication.

There are two other points that need to be noted:

1. Personal Mini Program: There are 2 opportunities to modify before release and 2 opportunities/year after release.

2. Enterprise main applet: There are 2 opportunities to modify before publishing. After publishing, it can be modified through WeChat authentication.

3. Keyword related details

1. The mini program introduction keyword supports 5 modifications per month.

2. A maximum of 10 keywords can be configured for mini program promotion, and changes are allowed 3 times a month. The review time is 7 working days.

3. Among the 10 keywords, as long as one fails to pass the review, it cannot be put into use. Therefore, it is recommended to add all 10 keywords at once.

4. Key points for setting keywords: popular, relevant, and less competitive.

Tips on naming mini programs

1. Time should be sooner rather than later

The launch time of mini programs accounts for 5% of the overall ranking. Compared with similar companies that entered the mini program market later, those who entered the market earlier can have a larger user base, so they will naturally rank higher.

2. The choice of name

It is necessary to closely combine the public’s search habits and rules, and choose short words and hot words as much as possible. You can use the "WeChat Index" to check whether the word popularity is sufficient.

3. Keyword Selection

As for the keywords themselves, there are brand words, competitive product words, product words, crowd words, etc. No matter which one you choose, you must On the one hand, it is closely combined with the industry characteristics of the mini program itself, and on the other hand, it takes into account the user's search habits.

For example, when eating, search for hot words such as food, catering, and hot pot. By contacting the words that are used more frequently in the industry where the mini program is located, you can have a higher probability of being displayed. If you are not sure about the hot words in your industry, you can use the WeChat index to check.

4. When keywords are not used

If the name of your mini program does not contain the target keyword, but the top 5 mini programs all contain related words, you should Give up on that target keyword.

At the same time, there is no need to use promotion keywords. On the one hand, the ranking weight of naming is much higher than that of promotion keywords and introduction keywords. Furthermore, if the ranking cannot enter the top 5, no matter how popular the keywords are, There will not be much traffic to the small programs that are ranked lower.

Name adaptation methods for different industries

1. Brand and industry protection type: directly use the brand name

Examples: Mobike, JD.com, Today Headlines.

If the name has been registered, iconic English letters can be added before or after the name.

Examples: KFC+, Xiaomi Mall lite, iHitch.

2. Retail enterprises: region + modifier + product type

Examples: Guangzhou fashion women's clothing, Shenzhen high-end women's shoes, Chinese national clothing.

Related associated words: high-end, trend, fashion, boutique, literary style, new style, big name, creativity, etc.

3. Wholesale enterprises: region + product category + trade form + organization type

Example: Guangzhou + mink coat + wholesale + market

Related associations Words: wholesale, factory, manufacturer, processing, procurement, supply, direct sales, production, customization, market, etc.

4. Applicable method for local service-oriented enterprises: region + service type

Examples: Tianhe Fitness, Baiyun door-to-door manicure, Guangzhou housekeeping service, Yuexiu door-to-door unlocking.

Related associated words: Tianhe, Baiyun, club, expert, service, platform, takeaway, private customization, health care, etc.

5. Franchise enterprises: region + industry + franchise type

Examples: Guangdong milk tea franchise, Hey Tea franchise, Pearl River Delta catering franchise, Zhengxin Chicken Steak franchise.

Associated words: China region, franchise, brand, investment, community store franchise, agency, chain, project, etc.

It seems that if you want your mini program to be ranked high, you must first work hard on the name.

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