The background of cross-border e-commerce introduces the market background of cross-border e-commerce

Under the background of the global financial crisis in 28, coupled with the impact of RMB appreciation and rising labor costs, China's traditional foreign trade industry suffered a great blow, the growth rate of import and export dropped significantly, and many foreign trade enterprises, especially small and medium-sized foreign trade enterprises, closed down one after another. In sharp contrast, cross-border electronic commerce still showed a good development momentum because of its advantages of few intermediate links, low price and high profit rate. The reasons are as follows:

Traditional foreign trade export generally includes six links: "China factory-China exporter-foreign importer-foreign wholesaler-foreign retailer-foreign consumer". In this mode, the largest share of profits in foreign trade is obtained by the circulation intermediary. For example, a key chain that sells for 1 yuan in Yiwu market will sell for 1 Australian dollar after being exported to Australia, and the 4 yuan among them will be obtained by the intermediary after excluding the logistics cost. After the introduction of cross-border electronic commerce, the export link can be simplified as "China factory-foreign retailer-foreign consumer" or further simplified as "China factory-foreign consumer", bypassing many foreign trade intermediaries. On the one hand, the price of export commodities can be further reduced, and the competitiveness of Chinese goods in foreign markets can be improved. On the other hand, according to iResearch statistics, the import and export transaction volume of cross-border e-commerce in China in 212 was 2.3 trillion yuan, up 32.% year-on-year. IResearch predicts that with the rapid development of global e-commerce and the globalization of e-commerce in China, the scale of cross-border e-commerce transactions in China will continue to develop at a high speed, and the proportion of e-commerce in China's import and export trade will increase.

In addition, the Chinese government attaches great importance to the development of cross-border electronic commerce. At present, in addition to the first batch of pilot cities of cross-border e-commerce, Shanghai, Chongqing, Hangzhou, Ningbo and Zhengzhou, Guangzhou, Shenzhen Qianhai and Qingdao have also been approved as pilot cities in cross-border electronic commerce. In 214, a series of national measures on cross-border electronic commerce will be gradually implemented, and more cities with suitable conditions will apply for cross-border e-commerce pilot this year.

Although the development of cross-border electronic commerce in China presents a very good situation, and some people even boldly predict that multinational e-commerce giants may appear in China, we must clearly realize that the development of cross-border electronic commerce in China is still in its infancy, and there are still many problems.

Analysis of cross-border electronic commerce's development prospects

Relevant institutions predict that the global cross-border B2C e-commerce market transaction volume will rise from $23 billion in 214 to $994 billion in 22, and the total number of cross-border B2C e-commerce consumers will also increase from 39 million in 214 to over 9 million in 22. The development of cross-border electronic commerce can not only promote China's foreign trade and national economic growth, but also promote China's economic transformation and upgrading, enhance the international competitiveness of "Made in China" and "Service in China", and cultivate new advantages of China's open economy.

in order to support the development of cross-border electronic commerce, a new trade mode and a new format, the Chinese government has gradually established a policy system and a supervision system adapted to the development characteristics of cross-border electronic commerce, made great efforts to solve the outstanding problems that restrict the development of cross-border electronic commerce, guided enterprises to use "internet plus's foreign trade" to achieve superior entry and superior exit, and promoted cross-border electronic commerce's gradual standardization and healthy development in its development.

in recent years, domestic consumers generally buy goods by purchasing or forwarding companies, and the authenticity, quality and after-sales of goods cannot be fully guaranteed. In 215, Qingdao, Guangzhou, Nanjing, Xiamen and other cities opened direct import business in cross-border electronic commerce. "Direct import" is close to the concept of "Haitao". Domestic consumers order overseas goods on cross-border e-commerce websites, and enterprises transmit electronic orders, payment vouchers, electronic waybills, etc. to the customs in real time, and then package the goods overseas, and transport them directly into the country by sea, air, mail, etc., and declare the orders, payments, waybills, etc. through the e-commerce trading platform and customs clearance management system, and pay customs duties according to the tax rate to achieve rapid customs clearance. Compared with the traditional "Haitao", the cross-border e-commerce direct purchase import tax information is transparent, the customs clearance time is short, and the purchase platforms are legally registered and filed, and the quality and after-sales of goods are guaranteed. Through the direct purchase import mode, the time from ordering to receiving goods is greatly shortened, and the transportation cost is greatly reduced.

Hangzhou Cross-border E-commerce Experimental Zone launched the bonded stocking mode in 215. Merchants stocked popular goods in advance to the bonded warehouse. Since the platform of the bonded warehouse system cooperated with the customs, commodity inspection and other departments, after the order was generated, the customs clearance process could be completed quickly according to the advance information. Under normal circumstances, the customs clearance process could be completed within one hour. In August 215, Ningbo Customs officially launched the "general import" mode of cross-border trade e-commerce. This model allows specific goods to complete customs filing procedures before import, and after consumers buy goods, the customs will provide corresponding customs clearance facilities for cross-border goods. After these goods arrive in Ningbo, they can clear customs within 24 hours. In the future, the Chinese government will continue to carry out policy innovation, promote the development of new formats such as direct purchase, import and bonded stocking in cross-border electronic commerce, meet the individual needs of consumers and improve the development quality of cross-border electronic commerce in China.

The first stage of cross-border e-commerce development

At that time, Google just entered China, and its basic algorithm and search method were relatively low, from which a group of people saw unlimited business opportunities. So, they built their own self-built stations. At first, this group of people came from factory groups. They built their own stations and put their own products on their own websites. Expressed in immature English, there are basically no rich operational ideas and promotion ideas about search engine optimization and seo of websites. Then recruit young employees who know English, and send massive product introduction and promotion emails to foreign enterprises every day. Some people, using the basic knowledge of network search and optimization, show their own independent websites through the algorithm of Google low, and also achieve good profit results.

On the whole, such a cross-border prototype should be the so-called B2B beginning. As a result, a well-known Internet cross-border giant enterprise, Alibaba, was born after the big waves washed sand.

The second stage of cross-border e-commerce development

At the beginning of the new century, many people who have joined this industry have gradually discovered that Google's algorithm is becoming more and more hard, and it is becoming more and more difficult to promote and perform self-built websites. A group of people found that if a large number of self-built stations are built, China's high-value products are put on a large number of self-built stations, and a little basic seo optimization knowledge is used, there will be very good benefits. So, this group of people slowly pondered, what kind of products have high value and low cost? Imitation products, of course. They put imitation shoes, imitation bags, imitation watches, imitation sunglasses, etc. on the internet for sale in large quantities through self-built stations. As a result, groups of rich people have been born. Among these rich people, because of their unique products and experienced advantages in the production and manufacturing of big-name products, one department at that time, Fujian Putian Department, did the best.

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